FARM Rio on LinkedIn: FARM RIO & {FRIENDS} Friendship has a long tradition in our brand's… (2024)

Nature Lovers is a FARM Rio movement dedicated to the beauty of our encounters with the natural world and its people.From now on, whenever you come across this brand signature, you can be assured that you'll find creative, collaborative, and positive impact initiatives that we have undertaken in the past or present. These initiatives reflect our commitment to protecting and celebrating Brasil's diverse nature, starting with the tropical rainforest.From capsule collections to reforestation programs, you can follow our sustainability journey even more closely throughout the year, discovering the five main pillars guiding our steps toward a better future: nature, people, culture, circularity, and transparency.Explore the full story: https://lnkd.in/d2S6Bmhj

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WWD has featured an article on our newly launched collaborative collection with the Yawanawa women, born from a longstanding partnership. To better understand the exceptional clothing and jewelry pieces, along with insights into their development, and hear from our creative director, Kátia Barros, about the creative journey behind them, be sure to read the full article.

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Seven years ago, we embarked on a transformative journey from our hometown, Rio de Janeiro, to the Indigenous Land of Rio Gregório within the Amazon rainforest. During our visit, we had the opportunity to meet the Yawanawa community and begin a relationship of mutual care with the local women — that has blossomed in many ways.Their traditional jewelry, the rauti, became the perfect match for our clothing, with some of their patterns evolving into gorgeous prints. But we also have empowered 180 women artisans, donated 7,000 trees to aid in the recovery of deforested areas, generated USD 246,000 in direct income, and facilitated the implementation of internet access in seven Yawanawa villages. These initiatives have fostered financial autonomy and food security (through the Yawanawa life plan) and substantially contributed to their cultural, social, and environmental well-being.Still, this year, our partnership with the Yawanawa women turns a new leaf as we introduce a new collaborative capsule with pieces that are living stories of their land and culture within the rainforest. From campaign images to collaboratively developed prints with attention to the smallest details, you can't help but be captivated by this enchanting visual tale.New in: FARM Rio ♥ YawanawaDiscover the collection:https://lnkd.in/dM2HmXn7

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With immense pride, we celebrate the grandest leap in Brazilian fashion history: Arezzo&Co and Grupo SOMA are joining forces to forge the largest fashion platform in Latin America.Through this merger, the new conglomerate will boast a staggering revenue of approximately R$12 billion and will proudly showcase 34 iconic brands in its arsenal, including Arezzo, FARM, Hering, Reserva, Animale, Schutz, NV, Anacapri, Alexandre Birman, Cris Barros, Carol Bassi, Oficina, and Vans.

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FARM Rio <3 Copacabana Palace: A match made in Rio!In the heart of the “Cidade Maravilhosa”, FARM Rio and Copacabana Palace celebrate together the 100 years of the most iconic hotel in Brazil, with launches that translate the lifestyle of two classic Cariocas.We've designed two exclusive pieces to mark this special moment: a classic square scarf with a poetic portrait of the hotel and a beach-to-city chemise dress. Whether it's a day by the city's most famous pool or a beach party, the products bring the signature of FARM Rio ♥ Copacabana Palace to new stories by the seaside.Discover the collab: https://lnkd.in/d982aq-Q

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We are coloring London streets with Brazilian warmth!FARM Rio's London store is more than a significant achievement - it’s a dream come true! Naturally, we couldn’t resist announcing our presence in one of the greatest creative capitals in the world with an exclusive capsule collection! For this special occasion, we’ve curated iconic designs that bear our signature as a House of Prints, reimagining Winter essentials such as denim, knitwear, jackets, raincoats with matching umbrellas, and much more. Discover the collection at 86, Kings Road.

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With a fresh, immersive brand experience – yet retaining that same borodogó essence – our aim at 86 King’s Road is to infuse historic Chelsea with authentic Brazilian warmth, coloring the streets one print at a time.The space has been meticulously designed in collaboration with Marcelo Rosenbaum, encompassing an overarching architectural concept focused on regional, social, and artistic curation. It hosts our marquetry panel, a breathtaking showcase of Brazil's most stunning landscapes that invites visitors on an immersive journey through the diverse fauna and flora. This masterpiece was crafted by Amazonian artist Maqueson Pereira da Silva, employing the traditional marquetry technique. Additionally, our watercolor wallpaper was hand-painted by the French artist Dominique Jardy, based in Rio de Janeiro since 1985. She portrays in a romantic and poetic way the tropical Brazilian landscapes, native plants, and animals. Furthermore, the talented artist Alê Sisdelli brings the essence of Brazilian culture to life in our buriti straw fitting room, utilizing natural rainforest materials and handmade techniques in the creation of every single piece.Every detail in our store was meticulously crafted to evoke delicate emotions and is a result of gorgeous, intricate artwork.See you at FARM Rio London!

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From Brazil to the world!We believe a powerful product inspires positive transformations in everyone and everywhere. Each collection tells a story, and each collaboration is a chapter in this year's journey. This year, our adventures took us to different corners, spreading the joy of dressing in happiness wherever we go.Join us for FARM Rio 2023 retrospective, counting down our top 5 moments from this year that filled us with pride. Let's toast to them!

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We are delighted to announce the opening of FARM Rio London, which marks our official arrival in Europe and our 100th store worldwide. This is an exciting new chapter for our brand with numerous reasons to celebrate, from the unique architectural project designed by Marcelo Rosenbaum to creating a fresh community that brings local creative people even closer.See you at FARM Rio London – 86 King’s Road, Chelsea.

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